PRIVACY POLICY

Last Updated: March 2026

1. Introduction

At APEXFORM Bio-Nutrition ("we," "our," or "us"), we respect your privacy and are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, and safeguard your information when you visit our website, use our AI Kinetik trackers, or book Performance Audits.

2. Data We Collect

To engineer your ultimate protocol, we may collect:

• Identity Data: names, email addresses, and phone numbers.
• Biometric Data: age, gender, height, weight, body fat percentage, and activity levels inputted into our Apex Lab tools.
• Technical Data: IP addresses, browser types, and usage data via cookies to optimize your site experience.

3rd Party Ads & Cookie Policy (Google AdSense)

Our website utilizes cookies and tracking technologies to personalize content, provide social media features, and analyze traffic. Furthermore, we use third-party advertising companies, such as Google AdSense, to serve ads when you visit our Website.

• Google, as a third-party vendor, uses cookies to serve ads on this site.
• Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our sites and/or other sites on the Internet.
• Users may opt-out of personalized advertising by visiting Google Ads Settings.

By using APEXFORM Bio-Nutrition, you consent to our use of cookies in accordance with this policy.

3. How We Use Your Data

We strictly use your data for performance optimization purposes:

• To calculate biometric baselines (BMR, Lean Mass, Weight Class).
• To contact you regarding your booked Performance Audits.
• To process transactions in the Elite Performance Shop.
• To train and personalize your "AI Nutrition Concierge" (upon explicit opt-in).

4. Data Security & Storage

Your biometric and personal data is secured behind 256-bit AES encryption. We do not sell your physiological data to third-party brokers, insurance companies, or external marketers. Your data is stored on secure servers with strict access controls.

5. Your Rights

You have the right to request access to, correction of, or permanent deletion of your personal data from our systems at any time. To execute these rights, please contact our data team.

6. Contact Us

For privacy inquiries, securely contact us at privacy@apexform-nutrition.com.